The Anti-Spot

Posted by admin on Aug 31, 2009 in Copywriting, Fundraising | 0 comments

  Do you know Roy Williams? I bet if you haven’t met him in person, you’ve at least read some of this work via is Monday Morning Memo or in his books like The Wizards of Ads. Roy’s love for radio is infectious. In one of the chapters from The Wizards of Ads he compares and contrasts two ways to sell a Rolex. The first ad piled up words like: Bargain, Sale,...

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