How to Write Killer Copy: Code No. 3
Posted by admin on Sep 15, 2010 in Blog, Copywriting | 0 comments
Recap: I intercepted a top secret document that contained the marching orders of I. M. Vague, the czar who infiltrates every organization and mysteriously affects the creativity of copywriters everywhere. I know that if we can break his code, we can thwart his advances and bring him to justice. He calls those affected (like I’ve been often) mala lingua...
Read MoreHow to Write Killer Copy: Help Me Break the Code
Posted by admin on Sep 15, 2010 in Blog, Copywriting | 0 comments
The best image of I. M. Vague available They work in every organization. No security agency has been able to discover how they infiltrate. They look like other employees. They are hard workers. But somehow or another, they have been compromised by I. M. Vague. My intelligence operatives have only been able to pick up a few personality traits. His profile...
Read MoreThree Words that Will Refocus Your Fundraising
Posted by admin on Sep 15, 2010 in Blog, Fundraising | 0 comments
Twelve men and women crowded around the executive board room table. The rest of us sat in chairs along the wall or stuck in corners. Important people had flown in for this summit. Both coasts and three other states were represented. Body heat, the coffee makers, and the passions surrounding the round, glass top table taxed the air conditioning system. Men...
Read MoreStop Asking for Money!
Posted by admin on Sep 15, 2010 in Blog, Fundraising | 0 comments
I hate asking for money. How about you? A similar sign When I have to ask for money, I feel a lot like the guy who sometimes stands at I-65 and Highway 96. His gray beard hangs down matted with dirt, food particles, and car exhaust. He wears a green fatigue jacket and holds a cardboard sign that says, “Help an enjured (sic) vet. God bless.” Other times, I feel...
Read MoreThe Dirtiest Word in Fundraising
Posted by admin on Sep 15, 2010 in Blog, Fundraising | 0 comments
There’s a fundraising word worse than a mosquito. Every once in a while, the FCC levels a huge fine against a TV network or radio station for the use of vulgar language. I wish I could fine* broadcasters, pastors, and direct mail letter writers every time they use a particular dirty word. I heard it again the other day. A communicator asking...
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