Who is Your Trailblazer? – Cultivating the First Gift

Who is Your Trailblazer? – Cultivating the First Gift

SFX:     DOORBELL RING; TWO TONE “DING-DONG” SFX:     DEADBOLT, SQUEAKY FRONT DOOR Scout:     Good afternoon. My name is Mark Whitlock. I’m a Scout with Troop 70 here in Stone Mountain and I am raising money today for the Muscular Dystrophy Association. You know, Jerry’s Kids? Would you be willing to give something? Space Shuttle...

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Don’t Write Your Advertising Copy with a Shoehorn

Don’t Write Your Advertising Copy with a Shoehorn

Question: What word count should I use when writing a 60-second radio spot?   Answer: It’s complicated. Word count is the last place to begin when writing for ANY advertising platform, especially radio or your podcast. Allow me to write to radio producers. I’ll make application to other media at the end of my post. Remember, you are writing for the...

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Three Questions to Answer to Avoid the Most Common Disaster of Brainstorming

Three Questions to Answer to Avoid the Most Common Disaster of Brainstorming

The business group laughed as they left the classroom at the county FFA retreat center. As they walked to their cars, Amanda turned to Corey and said, “That was fun, but, um, did we get anything done?” How many times have the brainstorming sessions you’ve attended been mere cathartic experience not practical accomplishment? I’ll never forget meeting with one...

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Don’t Forget to Ask

Don’t Forget to Ask

The courtroom is crowded, but quiet. A hard-faced witness wearing all dark clothes and an even darker expression lounges in the witness box acting bullet-proof. A tailored suit prowls the scarred hardwood floors in front of the judge’s bench. His Honor sits erect clad in his black robe and authority. His eyes follow the attorney back and forth. Cello and French...

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