Match Emotion for Emotion | How to Write Killer Copy: Code No. 6

Match Emotion for Emotion | How to Write Killer Copy: Code No. 6

I am on a mission to crush I. M. Vague and bring him to justice. You know of him, don’t you? His picture needs to be on every copywriter’s most wanted wall. I don’t know how he infiltrates every organization and poisons the minds of copywriters. His schemes have worked on me. I firmly believe if we can break his code, we can defeat him. I...

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