Match Emotion for Emotion | How to Write Killer Copy: Code No. 6
Posted by admin on Jun 15, 2012 in Blog, Copywriting | 0 comments
I am on a mission to crush I. M. Vague and bring him to justice. You know of him, don’t you? His picture needs to be on every copywriter’s most wanted wall. I don’t know how he infiltrates every organization and poisons the minds of copywriters. His schemes have worked on me. I firmly believe if we can break his code, we can defeat him. I...
Read MoreHow to Write Killer Copy: Code No. 5
Posted by admin on May 14, 2012 in Blog, Copywriting | 0 comments
I want to defeat I. M. Vague and bring him to justice. I don’t know how he infiltrates every organization and poisons the minds of copywriters. His schemes have worked on me. I firmly believe if we can break his code, we can defeat him. I intercepted a communiqué containing his marching orders to him minions undercover in my organization and yours. We...
Read MoreTwo Techniques to Create Memorable Messages or Ads
Posted by admin on May 8, 2012 in Blog, Copywriting | 0 comments
Undertone reports that in 2011, 4.8 trillion ads were displayed online. According to pingdom.com, 2.1 billion internet users surfed, shopped, and posted in 2011. That means that, if all users surfed equally, that every user saw: 22,857 online ads last year That works out to 62 online ads per day That’s more than 3 online ads per waking hour Add to that...
Read MoreDiscover and Define the Audience You Really Have
Posted by admin on May 2, 2012 in Blog | 0 comments
Remember: Mark’s Communication Rule #1: Define Your Audience Never take your audience for granted. Do you really know who they are or do you think you know who they are? Recently, I wrote a proposal for an upcoming campaign on a well-defined and successful radio network. I thought I knew their audience, but was interested in how much it had grown. I...
Read MoreWho is Your Trailblazer? – Cultivating the First Gift
Posted by admin on Apr 18, 2012 in Blog, Fundraising | 0 comments
SFX: DOORBELL RING; TWO TONE “DING-DONG” SFX: DEADBOLT, SQUEAKY FRONT DOOR Scout: Good afternoon. My name is Mark Whitlock. I’m a Scout with Troop 70 here in Stone Mountain and I am raising money today for the Muscular Dystrophy Association. You know, Jerry’s Kids? Would you be willing to give something? Space Shuttle...
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