Don’t Write Your Advertising Copy with a Shoehorn
Posted by admin on Apr 16, 2012 in Blog, Fundraising | 0 comments
Question: What word count should I use when writing a 60-second radio spot? Answer: It’s complicated. Word count is the last place to begin when writing for ANY advertising platform, especially radio or your podcast. Allow me to write to radio producers. I’ll make application to other media at the end of my post. Remember, you are writing for the...
Read MoreThree Questions to Answer to Avoid the Most Common Disaster of Brainstorming
Posted by admin on Apr 10, 2012 in Blog | 0 comments
The business group laughed as they left the classroom at the county FFA retreat center. As they walked to their cars, Amanda turned to Corey and said, “That was fun, but, um, did we get anything done?” How many times have the brainstorming sessions you’ve attended been mere cathartic experience not practical accomplishment? I’ll never forget meeting with one...
Read MoreDon’t Forget to Ask
Posted by admin on Apr 3, 2012 in Blog, Fundraising | 0 comments
The courtroom is crowded, but quiet. A hard-faced witness wearing all dark clothes and an even darker expression lounges in the witness box acting bullet-proof. A tailored suit prowls the scarred hardwood floors in front of the judge’s bench. His Honor sits erect clad in his black robe and authority. His eyes follow the attorney back and forth. Cello and French...
Read MoreHow to Write Killer Copy: Code No. 3
Posted by admin on Sep 15, 2010 in Blog, Copywriting | 0 comments
Recap: I intercepted a top secret document that contained the marching orders of I. M. Vague, the czar who infiltrates every organization and mysteriously affects the creativity of copywriters everywhere. I know that if we can break his code, we can thwart his advances and bring him to justice. He calls those affected (like I’ve been often) mala lingua...
Read MoreHow to Write Killer Copy: Help Me Break the Code
Posted by admin on Sep 15, 2010 in Blog, Copywriting | 0 comments
The best image of I. M. Vague available They work in every organization. No security agency has been able to discover how they infiltrate. They look like other employees. They are hard workers. But somehow or another, they have been compromised by I. M. Vague. My intelligence operatives have only been able to pick up a few personality traits. His profile...
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