Three Words that Will Refocus Your Fundraising
Posted by admin on Sep 15, 2010 in Blog, Fundraising | 0 comments
Twelve men and women crowded around the executive board room table. The rest of us sat in chairs along the wall or stuck in corners. Important people had flown in for this summit. Both coasts and three other states were represented. Body heat, the coffee makers, and the passions surrounding the round, glass top table taxed the air conditioning system. Men...
Read MoreStop Asking for Money!
Posted by admin on Sep 15, 2010 in Blog, Fundraising | 0 comments
I hate asking for money. How about you? A similar sign When I have to ask for money, I feel a lot like the guy who sometimes stands at I-65 and Highway 96. His gray beard hangs down matted with dirt, food particles, and car exhaust. He wears a green fatigue jacket and holds a cardboard sign that says, “Help an enjured (sic) vet. God bless.” Other times, I feel...
Read MoreThe Dirtiest Word in Fundraising
Posted by admin on Sep 15, 2010 in Blog, Fundraising | 0 comments
There’s a fundraising word worse than a mosquito. Every once in a while, the FCC levels a huge fine against a TV network or radio station for the use of vulgar language. I wish I could fine* broadcasters, pastors, and direct mail letter writers every time they use a particular dirty word. I heard it again the other day. A communicator asking...
Read MoreThe Anti-Spot
Posted by admin on Aug 31, 2009 in Copywriting, Fundraising | 0 comments
Do you know Roy Williams? I bet if you haven’t met him in person, you’ve at least read some of this work via is Monday Morning Memo or in his books like The Wizards of Ads. Roy’s love for radio is infectious. In one of the chapters from The Wizards of Ads he compares and contrasts two ways to sell a Rolex. The first ad piled up words like: Bargain, Sale,...
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