The Dirtiest Word in Fundraising

The Dirtiest Word in Fundraising

  There’s a fundraising word worse than a mosquito.   Every once in a while, the FCC levels a huge fine against a TV network or radio station for the use of vulgar language. I wish I could fine* broadcasters, pastors, and direct mail letter writers every time they use a particular dirty word. I heard it again the other day. A communicator asking...

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