Match Emotion for Emotion | How to Write Killer Copy: Code No. 6
Posted by admin on Jun 15, 2012 in Blog, Copywriting | 0 comments
I am on a mission to crush I. M. Vague and bring him to justice. You know of him, don’t you? His picture needs to be on every copywriter’s most wanted wall. I don’t know how he infiltrates every organization and poisons the minds of copywriters. His schemes have worked on me. I firmly believe if we can break his code, we can defeat him. I...
Read MoreHow to Write Killer Copy: Code No. 5
Posted by admin on May 14, 2012 in Blog, Copywriting | 0 comments
I want to defeat I. M. Vague and bring him to justice. I don’t know how he infiltrates every organization and poisons the minds of copywriters. His schemes have worked on me. I firmly believe if we can break his code, we can defeat him. I intercepted a communiqué containing his marching orders to him minions undercover in my organization and yours. We...
Read MoreTwo Techniques to Create Memorable Messages or Ads
Posted by admin on May 8, 2012 in Blog, Copywriting | 0 comments
Undertone reports that in 2011, 4.8 trillion ads were displayed online. According to pingdom.com, 2.1 billion internet users surfed, shopped, and posted in 2011. That means that, if all users surfed equally, that every user saw: 22,857 online ads last year That works out to 62 online ads per day That’s more than 3 online ads per waking hour Add to that...
Read MoreHow to Write Killer Copy: Code No. 3
Posted by admin on Sep 15, 2010 in Blog, Copywriting | 0 comments
Recap: I intercepted a top secret document that contained the marching orders of I. M. Vague, the czar who infiltrates every organization and mysteriously affects the creativity of copywriters everywhere. I know that if we can break his code, we can thwart his advances and bring him to justice. He calls those affected (like I’ve been often) mala lingua...
Read MoreHow to Write Killer Copy: Help Me Break the Code
Posted by admin on Sep 15, 2010 in Blog, Copywriting | 0 comments
The best image of I. M. Vague available They work in every organization. No security agency has been able to discover how they infiltrate. They look like other employees. They are hard workers. But somehow or another, they have been compromised by I. M. Vague. My intelligence operatives have only been able to pick up a few personality traits. His profile...
Read MoreThe Anti-Spot
Posted by admin on Aug 31, 2009 in Copywriting, Fundraising | 0 comments
Do you know Roy Williams? I bet if you haven’t met him in person, you’ve at least read some of this work via is Monday Morning Memo or in his books like The Wizards of Ads. Roy’s love for radio is infectious. In one of the chapters from The Wizards of Ads he compares and contrasts two ways to sell a Rolex. The first ad piled up words like: Bargain, Sale,...
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